Podcast on Pricing Excellence with Umbrex
As part of Umbrex's Unleashed Series, a weekly podcast series on how to thrive as an independent professional, I was invited to do a podcast on Pricing Excellence. Check out the link to hear me discuss my observations from 15 years of B2B pricing.
In the interview I cover topics such as:
Why pricing is so important
Signs that a company has an opportunity to optimize pricing
What good pricing looks like
How to organize the pricing function
Walk through an example of pricing for a crop protection company.