een Consulting GmbH
end-to-end sustainable pricing
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Practical. Experienced.
Focused. Passionate.

een Consulting

een Consulting is focused on helping to improve B2B pricing. Improving pricing is difficult: 

  • It's a complex topic: economics, psychology, channel partners, strategic relationships, dynamic
  • Cross-functional collaboration: fixing a problem in one area can cause something to break elsewhere
  • Leadership “don’t know what good looks like” and pressure to “make the numbers” each quarter
  • Marketing sensitive to criticism of pricing skills
  • Sales sensitive to losing control: “we know the market”
  • Metrics polluted with other market changes
  • Disparate systems, poor quality data
  • Data not set-up to support pricing

Having said all that, it's a "bridge worth building": pricing is the most powerful profit lever - more than decreasing costs or increasing volumes.  

With over 15 years experience in B2B pricing across a range of industries and across all aspects of pricing (including value propositions), we have unmatched ability to improve your pricing performance, fast and sustainably. 

een Consulting | B2B Pricing Consulting

"The bitterness of poor quality remains long after the sweetness of low price is forgotten"
- Benjamin Franklin

Ian Tidswell - B2B Pricing Expert

Founder, Lead Consultant

Dr. Ian Tidswell

Ian has 15 years of experience in Pricing: prior to founding een Consulting, he was the Global Head of Pricing for the largest Agricultural Chemical manufacturer, where he built and lead a team that transformed pricing processes and capabilities, adding significant profits to the bottom line.  Previous to that Ian has held pricing roles with a global Medical Device manufacturer and with a leading Pricing System vendor. These experiences left him with an unmatched perspective on how to sustainably improve pricing.

Taking a collaborative approach with the goal of defining and delivering practical approaches to complex problems, Ian brings his powerful problem solving skills honed at Harvard and McKinsey & Company.  

Ian is well known the the B2B Pricing community, having been a speaker at numerous international pricing conferences, including the Professional Pricing Society (PPS), European Pricing Platform (EPP), Copperberg, EMBG, IQPC and others.  He also writes well-regarded blogs on pricing topics.  

Ian holds a PhD. in Physics from Harvard University and a B.Sc. in Physics from Imperial College, London University.  He is based in Basel Switzerland. 

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Carolin Miltenburger, PhD

Carolin has more than 20 years of experience in health economics and market access for Pharma and MedTech both as a consultant and in senior roles with top 10 and midsized companies. Carolin brings a strategic and international perspective to market access for health technologies and a wealth of experience in demonstrating the value of innovative products to reimbursement decision makers. Carolin earned a PhD in Psychology from the Freie Universität Berlin, where she is based.

Ofer Levi 2017

Ofer Levi

Ofer is the founder & Chief Executing Officer of Power of Pricing, a boutique pricing consultancy also based in Switzerland.  Ofer has deep experience in value pricing and transactional pricing, particularly in the agriculture, chemicals, and distribution markets.  Prior to establishing Power of Pricing, Ofer managed the pricing operation of ADAMA Europe, transforming the company’s pricing operation. He has extensive commercial experience, marketing and strategy in multinational cooperation. Ofer holds MBA from INSEAD, France and BBA from the Colleague of Management, Israel.


Other team members

With a broad network of collaboration partners developed over 15 years, een Consulting can quickly bring together diverse and specialized small teams to solve your most complex challenges using the best experienced talent without the overhead of large consulting firms.   Our collaborators have a variety of experience levels and skills.  Teams can be assembled in days.

"Pricing is the moment of truth – all of marketing strategy comes to focus on the pricing decision"
- Raymond Corey, Harvard Business School