een Consulting GmbH
end-to-end sustainable pricing
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een Consulting

A practical approach to better pricing

The B2B Pricing Experts

een Consulting helps companies maximize profits and revenues by focusing on improving value creation and value capture (aka pricing) strategies, processes and capabilities. Pricing is the most powerful profit lever, a "bridge worth building", despite the challenges to improving pricing outcomes. 

Our clients range from global corporations to entrepreneurial companies across a wide range of industries, including chemicals, manufacturing, technology, services, and more.  We offer a range of services, including workshops, maturity assessments, and consulting covering the full pricing process from strategy to tactics. 

With over 15 years experience in B2B pricing across all aspects of pricing (including value propositions), we have a proven ability to improve your pricing performance, fast and sustainably. 

Areas of Expertise

price strategy

Collaborative engagement to validate pricing activities are aligned and prioritized with overall company strategy.

price setting

Defining and implementing price list goals, processes and systems/tools. Defining price guidance approach, rules and practices and processes.

price technology and automation

All aspects including strategy, prioritization, system selection, design, and oversight of system implementation.


Identification of full value proposition for innovative or unusual products and development/validation of value capture schemes.


Assessment of Commercial Terms effectiveness and alignment with strategic goals. Develop proposals to optimize and align.


Practical way to quickly and inexpensively estimate price elasticity.

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Ian Tidswell - B2B Pricing Expert

Ian has 15 years of experience in Pricing: prior to founding een Consulting, he was the Global Head of Pricing for the largest Agricultural Chemical manufacturer, where he built and lead a team that transformed pricing processes and capabilities, adding significant profits to the bottom line.  Previous to that Ian has held pricing roles with a global Medical Device manufacturer and with a leading Pricing System vendor. These experiences left him with an unmatched perspective on how to sustainably improve pricing.  

Ian rocks. Bright, professional, friendly. The man you want on your team.

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➤ Address

Sevogelstrasse 34
4052 Basel, Switzerland


(+41) 786 26 36 15