42 Clever Pricing Tactics
A great article by Nick Kolenda I came across last week while preparing for a pricing workshop directed at Startup companies. Mostly directly at B2C companies, many are also applicable to B2B. I'd also add customer portfolio ABC segmentation to the list for B2B - raising prices different amounts depending on the importance of that product to the customer. I plan to come back to this topic in the coming weeks with a B2B focus, but ask me about it if your need is more pressing.