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Resources

Here you’ll find various resources on pricing, including my blog posts, interesting articles or useful websites, presentations that I have given and details of the upcoming events I am speaking at.

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42 Clever Pricing Tactics

 

A great article by Nick Kolenda I came across last week while preparing for a pricing workshop directed at Startup companies. Mostly directly at B2C companies, many are also applicable to B2B.  I'd also add customer portfolio ABC segmentation to the list for B2B - raising prices different amounts depending on the importance of that product to the customer.  I plan to come back to this topic in the coming weeks with a B2B focus, but ask me about it if your need is more pressing. 

https://www.nickkolenda.com/psychological-pricing-strategies/