22-23 Nov: EBCG Chemicals Sales & Marketing Toolbox
Conference Focus: Digital Transformation – From Buzzword to a SMART Goal
This is a highly interactive conference covering Sales, Marketing, and of course Pricing in the Chemicals space.
CAPTURING VALUE FROM YOUR INNOVATION: DESIGNING THE PRICING AND BUSINESS MODEL
- It can be difficult to capture a premium price for your innovative product. In particular, “price blockers” can hinder adoption
- Understanding the full value picture and using it to match your value delivery with customer value capture can unblock pricing challenges
- We’ll review case studies to highlight the approach