een Consulting GmbH
end-to-end sustainable pricing
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Resources

Blog. Links. 
Upcoming Events.
Past Presentations.

Resources

Here you’ll find various resources on pricing, including my blog posts, interesting articles or useful websites, presentations that I have given and details of the upcoming events and trainings I am involved in.

AllBlog Posts | Events | Presentations

22-23 Nov: EBCG Chemicals Sales & Marketing Toolbox

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Conference Focus: Digital Transformation – From Buzzword to a SMART Goal

This is a highly interactive conference covering Sales, Marketing, and of course Pricing in the Chemicals space.  

My participation: 

CAPTURING VALUE FROM YOUR INNOVATION: DESIGNING THE PRICING AND BUSINESS MODEL

  • It can be difficult to capture a premium price for your innovative product. In particular, “price blockers” can hinder adoption
  • Understanding the full value picture and using it to match your value delivery with customer value capture can unblock pricing challenges
  • We’ll review case studies to highlight the approach