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      <image:title>Resources - 6 Key Steps to create &amp;amp; capture value in MedTech: Infographic and Online Training September 29-30 2021</image:title>
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      <image:title>Resources - The strange case of a Cup of Coffee, Credit Cards and Costa Rica vacations</image:title>
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    <loc>https://www.eenconsulting.com/b2b-pricing-resources/epp-cpm-2018-92bkt-tf4j9</loc>
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    <lastmod>2020-11-10</lastmod>
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      <image:title>Resources - Online Certified Pricing Manager Programme by EPP starting November 17</image:title>
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  <url>
    <loc>https://www.eenconsulting.com/b2b-pricing-resources/alternate-modes-of-drug-pricing</loc>
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    <priority>0.5</priority>
    <lastmod>2019-03-27</lastmod>
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      <image:title>Resources - Delinking Prices: the future of Pharma and MedTech pricing?</image:title>
      <image:caption>Will R&amp;D costs allocated to the device price bring down pharma and medical implant companies?</image:caption>
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    <loc>https://www.eenconsulting.com/b2b-pricing-resources/medtech-pricing-and-market-access-strategy-and-tactics-rt4sk</loc>
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    <lastmod>2019-02-20</lastmod>
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      <image:title>Resources - MedTech Pricing and Market Access: Strategy and Tactic Course.  Frankfurt, 9-10 April 2019</image:title>
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    <loc>https://www.eenconsulting.com/b2b-pricing-resources/cost-increase</loc>
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    <lastmod>2019-01-30</lastmod>
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      <image:title>Resources - Have your costs increased? 4 Reasons customers will accept a price increase</image:title>
      <image:caption>As China cleans up it’s manufacturing, price increases and shortages are a consequence.</image:caption>
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    <loc>https://www.eenconsulting.com/b2b-pricing-resources/epp-cpm-2018</loc>
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    <priority>0.5</priority>
    <lastmod>2019-02-20</lastmod>
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      <image:title>Resources - 3-7 Dec. 2018, Rome: Certified Pricing Manager Programme by EPP</image:title>
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  <url>
    <loc>https://www.eenconsulting.com/b2b-pricing-resources/podcast-on-pricing-excellence-with-umbrex</loc>
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    <priority>0.5</priority>
    <lastmod>2018-10-01</lastmod>
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  <url>
    <loc>https://www.eenconsulting.com/b2b-pricing-resources/medtech-pricing-and-market-access-strategy-and-tactics</loc>
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    <priority>0.5</priority>
    <lastmod>2019-02-20</lastmod>
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      <image:title>Resources - MedTech Pricing and Market Access: Strategy and Tactics</image:title>
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  <url>
    <loc>https://www.eenconsulting.com/b2b-pricing-resources/psychology-and-b2b-pricing-part-1-getting-the-elephant-to-smile</loc>
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    <priority>0.5</priority>
    <lastmod>2018-03-26</lastmod>
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      <image:title>Resources - Psychology and B2B pricing part 1: getting the elephant to smile</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/589078ccbe65947e55e641f0/1522012185723-BYLVKOOQ34Y4XJTIFDW9/Amazon+toy+elephants.JPG</image:loc>
      <image:title>Resources - Psychology and B2B pricing part 1: getting the elephant to smile</image:title>
      <image:caption>Pricing elephants?  amazon.co.uk search results for plush elephants</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/589078ccbe65947e55e641f0/1522012568445-IIWN9U41QULP8G6YLNHD/elephant+toy.JPG</image:loc>
      <image:title>Resources - Psychology and B2B pricing part 1: getting the elephant to smile</image:title>
      <image:caption>Learning to ride an elephant.  Google search results</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/589078ccbe65947e55e641f0/1522059465387-8NTZ1K3ME1S0JWTMAWKF/elephant-and-rider.jpg</image:loc>
      <image:title>Resources - Psychology and B2B pricing part 1: getting the elephant to smile</image:title>
      <image:caption>From "How the elephant and Rider help you sell more" https://www.ecosystems.us/site/b2b-sales/</image:caption>
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    <loc>https://www.eenconsulting.com/b2b-pricing-resources/pricing-information-session</loc>
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    <lastmod>2018-02-07</lastmod>
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      <image:title>Resources - Pricing Information Session</image:title>
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  <url>
    <loc>https://www.eenconsulting.com/b2b-pricing-resources/pps-european-pricing-conference-december-6-8</loc>
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    <priority>0.5</priority>
    <lastmod>2017-11-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/589078ccbe65947e55e641f0/1510781587554-C00Z3WA1MQG10GIM773Q/Barcelona</image:loc>
      <image:title>Resources - PPS European Pricing Conference December 6-8</image:title>
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      <image:title>Resources - PPS European Pricing Conference December 6-8</image:title>
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  <url>
    <loc>https://www.eenconsulting.com/b2b-pricing-resources/pricing-in-uncertain-markets-handling-foreign-exchange-movements</loc>
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    <priority>0.5</priority>
    <lastmod>2017-11-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/589078ccbe65947e55e641f0/1510418921479-YOPN9QT0R6D6K4OS7HL7/FX+changes+map.jpg</image:loc>
      <image:title>Resources - Pricing in Uncertain Markets: Handling Foreign Exchange Movements</image:title>
      <image:caption>Exchange rate fluctuations, Jan 1 - Sept 15 2017.  Copyright FXTop.com</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/589078ccbe65947e55e641f0/1510418720270-2F99WLB590JEIKB8OSGW/exchange+rate+map+currencies</image:loc>
      <image:title>Resources - Pricing in Uncertain Markets: Handling Foreign Exchange Movements</image:title>
      <image:caption>A world of fluctating currencies</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/589078ccbe65947e55e641f0/1510418338994-ACMQ0ZODFEIJHOC0TRX6/Examples+of+FX+change+impact+on+different+stakeholders</image:loc>
      <image:title>Resources - Pricing in Uncertain Markets: Handling Foreign Exchange Movements</image:title>
      <image:caption>Table 1: example analysis of impact of exchange rate changes on various stakeholders in the value chain</image:caption>
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  <url>
    <loc>https://www.eenconsulting.com/b2b-pricing-resources/nytimes-why-surge-prices-make-us-so-mad</loc>
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    <priority>0.5</priority>
    <lastmod>2017-10-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/589078ccbe65947e55e641f0/1508420407199-1WCY5C52861JA33QEVQJ/NYTimes+Surge+Pricing</image:loc>
      <image:title>Resources - NYTimes: Why Surge Prices Make Us So Mad</image:title>
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  <url>
    <loc>https://www.eenconsulting.com/b2b-pricing-resources/b2b-price-research-methods-to-set-list-and-target-prices</loc>
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    <priority>0.5</priority>
    <lastmod>2017-11-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/589078ccbe65947e55e641f0/1507627716359-7F74JWTAGILIFQT1CO81/Unconscious+price+testing+Table+3.JPG</image:loc>
      <image:title>Resources - B2B Price Research Methods to set list- and target-prices</image:title>
      <image:caption>Table 3: Unconscious price reaction testing</image:caption>
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      <image:title>Resources - B2B Price Research Methods to set list- and target-prices</image:title>
      <image:caption>Table 1: Direct Price Experiments</image:caption>
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      <image:title>Resources - B2B Price Research Methods to set list- and target-prices</image:title>
      <image:caption>There are multiple techniques for assessing WTP</image:caption>
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    <image:image>
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      <image:title>Resources - B2B Price Research Methods to set list- and target-prices</image:title>
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    <image:image>
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      <image:title>Resources - B2B Price Research Methods to set list- and target-prices</image:title>
      <image:caption>Table 6: when to use each technique.   * Note BPTO excluded since it focuses on brand, regardless of the number of products</image:caption>
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    <image:image>
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      <image:title>Resources - B2B Price Research Methods to set list- and target-prices</image:title>
      <image:caption>The author being tested for any pricing thoughts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/589078ccbe65947e55e641f0/1507627901877-0JCOQAOJE0E8Y1ILM1XF/Table+4.JPG</image:loc>
      <image:title>Resources - B2B Price Research Methods to set list- and target-prices</image:title>
      <image:caption>Table 4: Historical price analysis</image:caption>
    </image:image>
    <image:image>
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      <image:title>Resources - B2B Price Research Methods to set list- and target-prices</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/589078ccbe65947e55e641f0/1507627633534-YN742HQMGL3UXLD11SJW/Prospective+Price+Opinion+from+surveys+Table+2.JPG</image:loc>
      <image:title>Resources - B2B Price Research Methods to set list- and target-prices</image:title>
      <image:caption>Table 2: Willingness to pay from direct price surveys</image:caption>
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    <image:image>
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      <image:title>Resources - B2B Price Research Methods to set list- and target-prices</image:title>
      <image:caption>Table 5: hybrid price testing methods</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.eenconsulting.com/b2b-pricing-resources/22-23-nov-ebcg-chemicals-sales-marketing-toolbox</loc>
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    <priority>0.5</priority>
    <lastmod>2017-10-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/589078ccbe65947e55e641f0/1500296200441-WH32D2YKFUQIFGTU2NIV/Chemicals+Sales+and+Marketing+Toolbox.jpg</image:loc>
      <image:title>Resources - 22-23 Nov: EBCG Chemicals Sales &amp; Marketing Toolbox</image:title>
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  <url>
    <loc>https://www.eenconsulting.com/b2b-pricing-resources/epp-7th-annual-life-sciences-pricing-forum-october-4-6-montreux-switzerland</loc>
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    <priority>0.5</priority>
    <lastmod>2017-10-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/589078ccbe65947e55e641f0/1500291411286-WPALHLF3Z4NQDRODLXIS/7th+EPP+Life+Sciences+Forum.jpg</image:loc>
      <image:title>Resources - EPP 7th Annual Life Sciences Pricing Forum, October 4-6, Montreux Switzerland</image:title>
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  </url>
  <url>
    <loc>https://www.eenconsulting.com/b2b-pricing-resources/swiss-pricing-forum-best-practice-in-b2b-pricing-bern-28-sept-2017</loc>
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    <priority>0.5</priority>
    <lastmod>2017-10-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/589078ccbe65947e55e641f0/1500297321270-CKZ9EQ8AN9O0WVYWC6W5/Bern+pricing+conference.jpg</image:loc>
      <image:title>Resources - Swiss Pricing Forum: Best Practice in B2B Pricing, Bern, 28 Sept 2017</image:title>
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  </url>
  <url>
    <loc>https://www.eenconsulting.com/b2b-pricing-resources/42-clever-pricing-tactics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-06-21</lastmod>
  </url>
  <url>
    <loc>https://www.eenconsulting.com/b2b-pricing-resources/getting-the-right-cpq-strategy-for-your-organization-webcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-07-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/589078ccbe65947e55e641f0/1496838691075-0NSJLVL1U26M51ASTH2K/image-asset.jpeg</image:loc>
      <image:title>Resources - Getting the Right CPQ Strategy for your Organization (Webcast)</image:title>
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  </url>
  <url>
    <loc>https://www.eenconsulting.com/b2b-pricing-resources/8th-9th-june-ebcg-medical-devices-3p-forum</loc>
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    <priority>0.5</priority>
    <lastmod>2017-07-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/589078ccbe65947e55e641f0/1487754799693-HAIAGPN8VR5PFBCGJLPL/image-asset.jpeg</image:loc>
      <image:title>Resources - 8th-9th June: EBCG Medical Devices 3P Forum</image:title>
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  <url>
    <loc>https://www.eenconsulting.com/b2b-pricing-resources/pricing-throughout-product-development-cycle</loc>
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    <priority>0.5</priority>
    <lastmod>2017-06-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/589078ccbe65947e55e641f0/1496824218637-ZCKB31IT1GRT1179EJLH/innovation-funnel.jpg</image:loc>
      <image:title>Resources - Pricing throughout Product Development Cycle</image:title>
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  </url>
  <url>
    <loc>https://www.eenconsulting.com/b2b-pricing-resources/how-to-embed-pricing-into-your-companys-dna</loc>
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    <priority>0.5</priority>
    <lastmod>2017-05-08</lastmod>
  </url>
  <url>
    <loc>https://www.eenconsulting.com/b2b-pricing-resources/27th-28th-june-ipqc-european-pricing-summit</loc>
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    <priority>0.5</priority>
    <lastmod>2017-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/589078ccbe65947e55e641f0/1487755187372-S07958D0KRJFJXI9AVGZ/image-asset.png</image:loc>
      <image:title>Resources - 27th-28th June: IPQC European Pricing Summit</image:title>
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  <url>
    <loc>https://www.eenconsulting.com/b2b-pricing-resources/how-to-cure-pharma-and-medical-device-pricing</loc>
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    <priority>0.5</priority>
    <lastmod>2017-04-05</lastmod>
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      <image:title>Resources - How to Cure Pharma and Medical Device Pricing</image:title>
      <image:caption>Spending on healthcare by country, from http://www.pbs.org/newshour/rundown/health-costs-how-the-us-compares-with-other-countries/</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/589078ccbe65947e55e641f0/1491406215739-WJ2XDVD92NT3KZ53TCO0/Money+and+drugs+jpg</image:loc>
      <image:title>Resources - How to Cure Pharma and Medical Device Pricing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/589078ccbe65947e55e641f0/1491405699390-JIR50VY6HBJ6PBG935ED/Rising+healthcare+costs</image:loc>
      <image:title>Resources - How to Cure Pharma and Medical Device Pricing</image:title>
      <image:caption>Healthcare costs continue to increase and show no sign of flattening out.  From https://en.wikipedia.org/wiki/List_of_countries_by_total_health_expenditure_per_capita</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/589078ccbe65947e55e641f0/1487754367502-VFG0TWEI2NL6854GQ9F3/image-asset.jpeg</image:loc>
      <image:title>Resources - 26th April: EPP Life Sciences Executive Roundtable</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/589078ccbe65947e55e641f0/1487753363674-KZ2FPWB21CUYRCV7REW6/image-asset.png</image:loc>
      <image:title>Resources - 4th-5th April 2017: Vendavo Profit Summit</image:title>
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    <changefreq>monthly</changefreq>
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    <changefreq>monthly</changefreq>
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    <lastmod>2017-02-28</lastmod>
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      <image:title>Resources - Capturing the value from new products: price model innovation</image:title>
      <image:caption>Capturing the value from new products</image:caption>
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    <changefreq>monthly</changefreq>
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    <lastmod>2017-02-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/589078ccbe65947e55e641f0/1487840073078-O8B7Z1NG8XNCBDDLATG6/new-product-value-b2b</image:loc>
      <image:title>Resources - The hidden value of your new product</image:title>
      <image:caption>The hidden value of your new product in pricing</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/589078ccbe65947e55e641f0/1487666642632-CTNZLKQV2YGDU3CS79R6/image-asset.jpeg</image:loc>
      <image:title>Resources - The hidden value of your new product</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/589078ccbe65947e55e641f0/1487666563704-EOWQ805FBU577MD5SOZC/image-asset.jpeg</image:loc>
      <image:title>Resources - The hidden value of your new product</image:title>
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    <changefreq>monthly</changefreq>
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    <lastmod>2017-02-27</lastmod>
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    <changefreq>monthly</changefreq>
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    <lastmod>2017-02-27</lastmod>
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      <image:title>Resources - Five steps to effective B2B price guidance</image:title>
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    <image:image>
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      <image:title>Resources - Five steps to effective B2B price guidance</image:title>
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      <image:title>Resources - Five steps to effective B2B price guidance</image:title>
      <image:caption>Effective B2B price guidance</image:caption>
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    <changefreq>monthly</changefreq>
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    <lastmod>2017-02-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/589078ccbe65947e55e641f0/1487839818224-2E4N649Q6RUG9ETCVK42/b2b-price-discrimination</image:loc>
      <image:title>Resources - Price discrimination: best practice, or a crime?</image:title>
      <image:caption>Price discrimination in B2B pricing</image:caption>
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    <changefreq>monthly</changefreq>
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      <image:title>Resources - What can Amazon.com's latest pricing move teach us about B2B pricing?</image:title>
      <image:caption>Amazon.com's pricing as a B2B strategy</image:caption>
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